People still posting ads at the wrong time

Remember me? I used to be a blogger!

It's been over a month since my last blog which is the longest period I've gone without adding an entry since I started blogging a year ago. We had a busy month which I'll talk about in a later post but I'm back with a message to everyone everywhere who posts adverts on the web.

My message is this: the best time for applications builds up through Monday to a peak at Tuesday lunch time.

So... despite popular belief, Friday night is NOT the best time to distribute your adverts. It is, however, the most popular time for posting amongst my clients.

On a Friday night we process almost twice the number of ads we do on a Tuesday morning.

Hope that helps!

Comments

[Chad Sowash]

This is not a new phenomenon and has been going on since job sites were created.. Monday's and Tuesday's are high tapering either late Tues or early Wed..

I find it incredible that hiring companies are still stuck in the same weekend newspaper classified rut? "Get my ad running for the weekend!" - Seriously?!?

Most job seekers look for jobs when they are at work. Not on a Saturday Morning after walking the dog.. This is a new medium, compared to newspaper, and there are new behaviors and rules...

I would challenge all recruiting and staffing leaders to truly understand the vehicle before putting the keys into the ignition...

My two cents - Chad

[Dan]

Two cents well spent Chad! This really is something the job boards should be highlighting to their clients - it affects them more than anyone.

[Eva]

I agree 100 percent. I think it's also the work of an agency to tell their clients. We always do that with ours and, thanks to our statistic tool, they start changing their posting habits.

But there's still a lot of convincing to do...