I have written a little bit about this topic but I want to hit it again. The work that we do at Broadbean is important. We provide a quality service combined with an amazing and continually evolving technologySaaS, Cloud computing, software, and numerous developers incessantly integrate and innovate: this marks our difference in the industry.
I have had the opportunity over the years to post job adverts, review job adverts, answer job adverts and, most recently, drop them in for clients/customers What I see now, that I believe is a serious downfall, is the lack of value in job postings/adverts. Those that post to job boards have forgotten (or never learned) the art of writing an advertisement. The enticement to write a persuasive posting is gone. It seems to be easier to simply post a job description. This is NOT an advert. It is not persuasive. It is a statement of facts and requirements and it is boring. That’s right , I said it… boring. What happened to the art of selling a position, of simply influencing a job seeker, passive or otherwise, to update their resume and fill out an application? This is lost and I personally mourn the loss.
Taking the easy way, instead of the right way.
Is it laziness? Is it a misunderstanding? Are young recruiters not aware or taught about the subtleties of persuasion? A boring job description is tedious and dull. No wonder recruiters have to tell candidates and applicants that the hiring manager is looking for someone excited about the
job… because no one is. It starts with that first touch point. I guess you could say it is part of company branding and the beginning stages of employment branding.
Think of the old Classified Ad and how you had to pay per word or line. The recruiter or hiring manager had to write, in as few as words possible, an advert that prompted potentials to get off their duff and make a phone call or submit a CV/resume. While job postings are still a very active part of corporate recruiting, somehow the ideal behind it has been lost. What was meant to drive a job seeker to throw their hat in the ring, to be considered for the opening has devolved into an ineffective yawner.
Most hiring managers and/or recruiters continue to fail miserably at writing a worthy job advert. With the multitude of free resources available, one would think that practice makes perfect. I have had the opportunity to review many job postings and I am, really, flabbergasted by the lack of quality and thought that goes into each posting / advertisement – they should be nothing less than excellent. How do you attract top talent to your organization or for your clients? It’s not a difficult concept and yet, so many would rather take the easy way, which, in the long run, isn’t. It is not only a lost art form but also a lost opportunity.
© by rayannethorn
by Rayanne Thorn
Originally posted on February 8, 2010
Tags: advertisement, Broadbean, company branding, hiring, job advert, job opportunity, job posting, online recruitment, Rayanne Thorn, recruiter